
I am a Visual Communicator in the web design and development industry.
Currently working as Manager - Creative & Web Development -
Technology at Reliance Big Entertainment (BigAdda.com) in India's
vibrant capital Mumbai. I'm extremely organized, infatuated with details,
and driven by learning new skills. I get a high level of satisfaction from
taking a project from the concept to completion. I invest a lot in my work
and although I'm constantly learning, I have practical experience and
certainty in what I do. As a result I spend a lot of hours in front of
computers. In other words, I don't sleep much :)

A pure intellect, my strength lies in strong strategy, branding and user experience in
creative domains including web, print and interactive medium. Repute for quality,
strong sense of art and design with an eye for detail. Known for bringing a brand
online with a sharp focus on visual experience and communication and run an environment
that cultivates and supports creative and practical solutions. My focus is on
designing communications that interact with consumers in ways that are
holistic, disciplined and stimulate growth.

I love what I do. A few guiding principles strongly influence my creativity
endeavors in every aspect. A firm believer in designing systems that
minimize the barrier between the user’s perception of what they want to
accomplish and the computer's understanding of the user. I strive for
simplicity and aesthetic success. I pursue design as a tool to contribute
myself to build effective, innovative and beautiful designs. I believe in
quality, research, comparing and collating, human relations.

The Awards listed below are not meant to prove anything other than
success for the organization I have worked for and the great assets
they've given me to work with. Some of the awards and recognitions
garnered under the tutelage of the respective companies I have &
working with are...
BigAddaRanked & Voted No.1 User Friendly Social Network (JuxtConsult 2008).
For: User friendliness, ease of navigation, appealing design & user satisfaction.
Shaadi.com
- Ranked among the Top 3 most User Friendly Website in India, across all categories (JuxtConsult 2007)
- Best Designed Website (PC World India Web Awards 2007)
Only great minds can read this!!
fi yuo cna raed tihs, yuo hvae a sgtrane mnid too. Cna yuo raed tihs?
Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd
waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a
rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in
a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit
pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm.
Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod
as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!